CITOBI sa/nv provides customer relationship management marketing methods and software. The company offers solutions in customer lifecycle marketing, deploying acquisition, loyalty, cross-selling, and welcome programs. Its solutions include Actito, a relationship marketing software suite to help marketers build campaigns, collect and enrich customer data; and share marketing insights with colleagues; MediQuality, an information Website for physicians and health professionals in Belgium; and Optinio, a community of consumers for launching a recruitment campaign in the framework of a product launch. The company also provides marketing consulting services, including marketing strategy consulting and project management, marketing database optimization, and custom software integration. It provides solutions for customer acquisition strategies, cross and up-selling, customer intelligence, and marketing process optimization. The company serves automotive, life sciences, finance and insurance, FMCG, retail, media, and BtoB industries. CITOBI sa/nv was founded in 2000 and is based in Louvain-la-Neuve, Belgium.