Guidant Financial Group, Inc. provides self-directed IRAs and small business funding solutions in the United States. It offers iFinance, a plan that enables the investment of retirement funds into a small business or franchise without tax penalties; and also lets individuals to invest their existing IRA or 401(k) funds into launching a business of their own. The company also offers iDirect, a checkbook self directed IRA plan that enables real estate purchases in real estate, tax liens, foreclosed and rental properties, personal loans, private businesses, and more without distribution penalties, custodial delays, or transaction fees. In addition, it offers online tools for researching and comparing franchise opportunities. The company was founded in 2003 and is based in Bellevue, Washington.