As of January 18, 2007, Instadia A/S was acquired by Omniture, Inc. Instadia A/S develops on-demand Web analytics solutions to financial services, insurance, telecommunications, e-commerce, e-government, media, manufacturing, utilities, and public services. Its products include Instadia ClientStep, a solution for controlling and optimizing Web sites using tracking, reporting, and analytics; Instadia Analytics, a solution that predicts relevant business scenarios; and Instadia Reporting, a solution that provides relevant information from Web sites in the organization. The company was founded in 2000 and is headquartered in Copenhagen, Denmark. It also has offices in Sweden, Germany, Austria, Switzerland, the United Kingdom, and Ireland.