Portfolio, Prospecting & Performance (Pty) Ltd. provides analytically driven marketing and growth solutions to banking, micro-lending, credit, insurance, retail, telecommunications, furniture, FMCG, health and beauty, loyalty and reward, and other sectors in South Africa. The company offers data services, such as data health check, large-scale data processing, campaign file processing, prospect pool management, SMART variables, and segmentation suites; analytical services, including operational consulting, strategy development, market analytics, tactical analytics, and model development; and business intelligence services comprising industry performance benchmarking report, and operational and interactive reporting. It also provides execution technology services, such as automated multichannel marketing strategies management, call center operational workflow management, automate reporting across multiple call centers, searching and receiving of a profiling report on a consumer, an applicant's suitability for a product, in-market lead sourcing and distribution, and merchant and merchant categorization of transactions; and rewards and loyalty solutions, such as partner and member management, and customized online reporting portal. The company was founded in 2004 and is based in Johannesburg, South Africa with an additional office in Cape Town, South Africa. As of December 5, 2014, Portfolio, Prospecting & Performance (Pty) Ltd. operates as a subsidiary of Credit Services Holdings.